Spin-to-win, scratch cards or quizzes: which gamified popup fits your store?
Gamified capture routinely outperforms a plain form, but each mechanic makes a different promise. A practical guide to choosing one and setting the odds honestly.
Playbooks for popups people don’t hate.
Field notes on targeting, rewards, testing and measurement from the team that builds Airo — and from the campaigns we run ourselves.
Exit-intent popups that don’t feel like a trap
Exit intent is the highest-leverage trigger in the toolbox and the easiest to get wrong. Here is how to use it as a last, useful word rather than an ambush.
The popup targeting checklist: nine rules to set before you go live
Most popup fatigue is a targeting problem, not a design problem. Nine settings to review before publishing, from frequency caps to cart-value thresholds.
Built for stores of every size
Put the playbook to work.
Everything in these articles can be set up in Airo in an afternoon, on the free plan.